Pinterest Experts 2025

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Every year, Archana Haarnack gets in touch with the best Pinterest Experts and puts together a unique guide about Pinterest Marketing. The “Pinterest Marketing Growth Strategies for 2025” is now live on her LinkedIn Page.

Working with Pinterest 10 years ago wasn’t easy, there was almost no information about Best Practices and we were trying/testing and sharing insights between colleagues. The Pinterest Expert Community is always friendly and cooperative.

The questions included in the Guide are going to help you understand the power of the most positive platform.

I highly recommend you take a look at the blog post “Pinterest Marketing 2025” because it has real and updated information about Pinterest. It’s easy to find outdated information online, so reading this fresh guide will give you the insights you need to decide if Pinterest is the right platform for your 2025 Marketing Strategy.

The Best Pinterest Experts to Follow in 2025

The guide includes insights from Pinterest Experts from around the world. This year the Pinterest Experts are from US, Canada, The Netherlands, France, and Italy. Following them on LinkedIn is a great way of staying up to date with the latest Pinterest Trends!

Archana Haarnack 🇳🇱
Heather Farris 🇺🇸
Luc Bermond 📌 Pinterest 🇫🇷
María Laura Luna Broilo 🇮🇹 🇦🇷
Mary Lumley 🇫🇷
Kate Ahl 🇺🇸
Meagan Williamson 🇨🇦
Alex Kopytov 🇨🇦

Here are my favorite Takeaways from the “Pinterest Marketing Growth Strategies for 2025” Experts Guide

Click on the Pinterest Experts’ name to read their replies to all the questions in the guide!

“Pinterest is a positive place to escape from disruptive ads, algorithms, and negative posts and comments”
– Archana Haarnack

“Create boards the same way you would organize your website and pin your content to those boards”
–  Heather Farris.

“Pinterest’s outstanding algorithm ensures that the right content reaches the right audience, making it a powerful tool for nurturing trust and loyalty.” 
– María Laura Luna Broilo.

“It’s all about offering value in a way that sparks curiosity.”
– Mary Lumley

“High-quality pins that showcase creativity and actionable ideas—like tutorials, mood boards, or aspirational images—perform well. Aligning content with seasonal trends and telling a compelling brand story create deeper connections.”
– Luc Bermond 📌 Pinterest

“Leverage Pinterest images that inspire them to want to click and learn more and create that ah-ha moment. “
– Kate Ahl.

“Pinterest allows brands to get more out of their long form content which is what all marketing trends are pointing to. “
– Meagan Williamson

“...Sometimes changes happen on the fly without warning, so it’s up to you to test what works. Use your gut.”
– Alex Kopytov

My Pinterest Marketing Tips 2025

I will share my insights here so you can take a look and comment if you have any questions or want to suggest your own tips!

1. How do you stay up to date with the latest trends and changes in Pinterest marketing?

It’s the most challenging aspect of our job. I stay informed by connecting with industry colleagues on LinkedIn, following Pinterest across platforms and regularly visiting business.pinterest.com for updates.

Curiosity and passion are essential for staying ahead – some changes might happen even weeks before Pinterest formally announces them. Daily use of Pinterest, both personally and professionally, offers valuable insights. I pay a lot of attention to every detail: Never close a pop-up on Pinterest without reading it, you might miss an important update.

2. What are the best ways for brands to inspire their audience on Pinterest?

Pinners want genuine, lifestyle, inspiring content rather than studio photoshoots. Brands can stand out by offering unique, relevant, and useful content tailored to their audience. Style guides, user-generated content, and blog posts work particularly well on this platform.

Creativity is critical. For instance, we transformed a pin with a plain white background and a 5% engagement rate by adding a colorful background and a clear title. The result? Engagement skyrocketed to 26.7%! These small yet thoughtful adjustments can make a significant impact.

3. How can brands benefit from Pinterest in 2025?

Pinterest is a positive platform that helps brands reach their audiences when they are feeling happy and calm. They are relaxed, exploring content they love because the Pinterest algorithm is the absolute best. So I guess this is the place brands want to be.

Brands can inspire users and position themselves as a trusted source of ideas and solutions. Pinterest’s outstanding algorithm ensures that the right content reaches the right audience, making it a powerful tool for nurturing trust and loyalty.

4. How will you help brands grow with Pinterest in 2025?

In 2025, we will focus on addressing the key gap where Pinterest results, where English content often dominates, even when users search in Spanish or Italian. Our goal is to bring more latin brands and creators to the platform, empowering them to trust their content and confidently share it on Pinterest to reach new audiences. 

We will provide education on the unique aspects of Pinterest, equipping brands, agencies, freelancers, and coaches with the knowledge and tools to create effective, visually compelling content for their audiences.

If you are considering adding Pinterest to your Marketing Strategy 2025 read the Full Pinterest Marketing 2025 Guide and follow my 15-Minute Guide to get started on Pinterest!

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