How to find The Best Trends on Pinterest

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Pinterest is the best platform for trends, they have so much data that they are even able to predict trends before they are even happening in real life. They launch different reports and predictions during the year, so here is a recap for you to be up-to-date with the Trends and plan your content accordingly

Pinterest Yearly yet-to-be Trends

Once a year, they launch the “Pinterest Predicts.” These are yet-to-be trends; they can make predictions because Pinterest is ahead of everything, is the first platform we use when we start planning something. (So yes, if you are a brand you need to be on Pinterest to engage with your audience in the first stages of their shopping funnel). These trends are the same for every country.

How to Create your Content Calendar with Pinterest

Every year, the platform shares the Pinterest Content Calendar. Each month has a theme based on the moments:

• Calendar moments: are happening at a specific time of the year, for example Christmas is a Calendar moment. At the same time there are five types of moments:
  • National holidays
    • Father’s Day, for example
  • Religious observances
    • Ramadan or Easter would fit this category.
  • Cultural or historical moments
    • St Patrick’s Day, Día de los Muertos.
  • Seasonal moments
    • Halloween, Carnival
  • Identity moments
    • Mental Health Awareness Month, Pride.
• Life moments: are personal, so they are not tied to the calendar, they can happen anytime during the year, and they are meaningful, they have an impact, for example: having a baby, birthday parties, moving to a new house, getting married,…
  • Milestone Moments: Pinterest is the first stop when they plan important events.
    • Moments to remember: major milestones, changes,… for example: grandma’s 90th birthday!
    • Milestones that matter: a new chapter in life, for example buying a house, welcoming a new baby,…
• Everyday moments can happen randomly during the year or can be seasonal. They can even more than once. For example, planning a date night or a couple’s getaway can be an evergreen event. Visiting a Pumpkin patch or going apple picking can happen during fall.

This is an excellent way of creating a calendar for the year; Pinterest is all about planning; pinners are planners, and so are we! We need to plan because to be ready for the pinners, we need to start pinning way in advance. For example, for Christmas, the searches start in July!

Pinterest Monthly Trends

Once a month, they update the “Trends to try“, these ones are interesting because they change depending on the country, so I love checking the Monthly Trends for the US (for my clients), the Monthly Trends for Italy (for me), and the Monthly Trends for Argentina (for me and my friends). They are different for each country/region.

The most important thing about these trends is that we can create content following them and submit the pins for a chance to be featured on Pinterest’s editorial content. You can see your content on the Today’s Tab on the Pinterest App and desktop. You don’t earn money but you can get visibility. When these trends were first launched, my clients were featured constantly, the record we had was 5 million impressions in one single day! Incredible! (These impressions made the engagement rate decrease a lot, and we struggled with visibility after that 🤪, but we contacted Pinterest and everything went back to normal after a few days).

Pinterest Weekly Trends

Once a week, Pinterest US shares a deck with the trends of the week. This report is highly valuable because you can be up-to-date with the newest data you can ever have.

I love it to share it with my clients and they find it useful for their content creation process. Sometimes it’s for new content, sometimes is to refloat something they have created months, even years ago. We are re-sharing content that has 10 years old. For example, one of my clients has a viral recipe for Brownies, so she is updating the photos to fit the new trends and we are creating pins for it every year. We edit the title, the design, the description, and the recipe she once came up with is the viral recipe of every year.

You can get this report from the Pinterest Community Talking about the Pinterest community deserves a whole new post, maybe I’ll do it soon.

Pinterest Predicts 2024 in my life

I have been visiting predicts.pinterest.com regularly during this year. When I first saw them, I was convinced some of them were “not for me,” “I would never do that,” or “that doesn’t make sense for me,” but here I am. Ticking the box for most of the predictions. I created these graphics as a recap of my year, if you want to create yours send me a message and I can send you the template I created on Canva.

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